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November 30, 2020 4 min read

The Return of Retro Swimwear

Retro swimwear is one of the most fashionable and glamorous trends around. With styles that flatter every body shape and a variety of vibrant colours and polka dot, gingham and floral patterns, what’s not to love?

We’re showing you retro swimsuit looks from the 30s-50s and how you can style them today!

Want to get straight into shopping? You can shop our full vintage swimwear collection here ➯

High waisted

Then:  High waisted swim shorts were an essential part of bikini fashion in the 1950s. They provided the modesty that women were looking for, while also accentuating their curves and highlighting their hourglass figure.

Virginia Mayo wearing retro swimwear

Virginia Mayo, Image via Silver Screen Collection/Getty Images via southernliving.com

Now: The high waisted look is still incredibly popular and exudes vintage glam and elegance. Since high-waisted shorts sit at your natural waist, no matter what your body type is, they will look great. Also a great plus size retro swimwear option, they help to elongate the look of your legs, give more coverage over your tummy and back while showing off your natural figure.

Navy Polka Dot Retro High Waisted Bikini

Navy & White Dots Bandeau Bikini Top and High Waisted Skirted Pant

Boyleg or Skirted

Then: A boyleg or skirted style swimsuit was a classic look n the 1950s. Boyleg swimsuits were modelled after playsuits and rompers and often had small pockets, cuffs, piping trim or ruffles. Skirted swimsuits were a variation of this, with a very tight skirt at the bottom and a sweetheart neckline.

1950s model wearing boyleg swimsuit

1950s model, Image via graceandface.tumblr.com

Now: Boyleg cut and skirted swimsuits are a great way to give yourself additional coverage, while also being stylish and trendy. While they are still popular as one-piece swimsuits, they’re also being worn as a bikini bottom. They are often high waisted, giving them a flattering look and tummy control while showing off your legs and upper torso.

Black Textured Skirted Vintage One Piece

Classique Retro One Piece

Swim Dress

Then: A modest style of swimwear, swim dresses featured a square, v-neck or halter neckline and a circle skirt that hung loosely around the hips. It was technically a two-piece bathing suit as panties or bloomer shorts were worn underneath. The majority of swim dresses included decorative trim at the bust line to try and keep attention there and not below.

1940s woman wearing swim dress

1940s model, Image via glamourdaze.com

Now: The modern swim dress is ideal if you’re after a more flowy and fuller coverage look. Like the ones from the 40s, many swim dresses include a decorative feature around or underneath the bust to accentuate the top half. Some also include underwire or removable pads to offer support and often have a built in bikini bottom underneath.

 Polkadot Navy & White Swim Dress

Navy & White Dots Swim Dress

Retro Necklines - Halter and Sweetheart

Then: While there were a variety of different retro necklines they all had one thing in common, they didn’t show off a lot of skin. The sweetheart neckline in swimsuits came from the style in ball gowns and became popular in the late 30s. The style features a rounded cut that accentuates the bust and creates the illusion of curves. A halter style top was common in the 40s, where the straps would be tied behind the neck leaving the shoulders and back bare. A small bit of fabric was cut out below the bust to show some skin.

Marilyn Monroe/Norma Jeane wearing posing in a retro swimsuit

Image - Marilyn Monroe/Norma Jeane posing on the beach, Image via AP Photo/Julien's Auctions, Joseph Jasgur at newsfeed.time.com

Now: There are a range of different necklines for swimwear these days, with halter and sweetheart styles still well liked. Sweetheart tops can either be worn with or without the straps. When swimming, straps are often added for support and stability and removed when tanning. Halter necklines are very common with tankini tops and provide maximum support. The fabric used for halter tops is thicker in order to keep it in place.

Black Boyleg One Piece with Bow

Black Honeycomb Boyleg One Piece with Bow

Ruching and Panelling

Then: Ruching and panelling were used in the 40s to flatter women's figures, as swimsuits became tighter in this era. Ruching was used on both sides of a swimsuit, down the front or all over and stretchy accent panels were used on the stomach and sides.

American singer Marie McDonald wearing a 'figure moulding' swimsuit

Marie McDonald wearing a ‘figure moulding’ swimsuit, Image via glamourdaze.com

Now: Ruching and panelling are still a prominent part of swimsuit designs. Ruching is used to accent your waist while providing more coverage to your stomach and create a slimmer silhouette. Panelling helps to slim your waist and gives you a longer, leaner appearance by drawing in the sides of your stomach. Both features can be found in most swimwear types including bikinis, one pieces, swim dresses and rash vests.

Polkadot Ruched One Piece

Navy & White Dots Retro One Piece

Cover ups

Then: Beach cover ups were very popular in the 40s-50s as they offered another layer of modesty on top of swimwear. They would match the swimwear a woman was wearing and would be worn to the beach and pool. Cover ups were made from cotton and had a belt tied around the waist like a robe. They could also be buttoned up at the neck and flared at the thigh and have a collar or even pockets.

Printed Pattern of a beach jacket

Printed Patten of a beach coverup, Image via Jet Set Sewing 

Now: Beach cover ups are vastly different to the style in the 40s and 50s. Today they are more free flowing like a kaftan or oversized t-shirt. While they are worn to the beach as a cover up, they are also worn to casual activities afterwards like dinner or shopping. While not exactly the same, if you’re still wanting to achieve a retro look, a modern cover up can definitely help.

White Vintage Beach Cover Up

Cotton Beach Over Shirt in White

The great thing about retro swimwear is that it’s great for all occasions, whether you’re swimming or lounging on the beach or by the pool. Try adding a wide-brimmed hat, cat-eye sunglasses or a chic pair of sandals to create a stylish retro look!

Shop Vintage Swimwear


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Size guide

All of our swimsuits are true to size. This means you should follow your normal sizing.

The best guide is your underwear - so what you would wear in a bra and undies is the size you order from us in tops and bottoms. For example, in you wear an 18E bra, you should order a size 18 swimsuit top from us.

If you are looking for a one piece and are in between sizes, say an 18E bra and a 20 in underpants, we recommend choosing the larger of the two sizes - so a size 20 in this case.

If you have any issues with your new swimsuit, we do 30 day refunds for full priced items and exchanges for all items - so you can swap to a size or style that is more suitable for you!

International Size Conversions

AUS 8 10 12 14 16 18 20 22 24 26 28 30
USA 4 6 8 10 12 14 16 18 20 22 24 26
CANADA 6 8 10 12 14 16 18 20 22 24 26 28
UK 8 10 12 14 16 18 20 22 24 26 28 30
EUR 34 36 38 40 42 44 46 48 50 52 54 56
AU USA CA UK EUR
8 4 6 8 34
10 6 8 10 36
12 8 10 12 38
14 10 12 14 40
16 12 14 16 42
18 14 16 18 44
20 16 18 20 46
22 18 20 22 48
24 20 22 24 50
26 22 24 26 52
28 24 26 28 54
30 26 28 30 56