Vogue Magazine has launched their new 'Health Initiative to promote healthy behaviour in the modelling industry
Recently, globally recognised leading fashion and lifestyle magazine, Vogue launched their new "Health Initiative"- a pact to promote and encourage healthier behaviour within the super competitive fashion industry. 19 international editors of Vogue signed the pact.
The items of the pact are:
- To work with models who are healthy and help promote a healthy body image.
- To not knowingly work with models under the age of 16 or who appear to have an eating disorder.
- To ask agents to check IDs when they cast for shoots, shows and campaigns.
- To arrange mentoring between older and younger models.
- To encourage producers to create healthy backstage working conditions, including not keeping models unreasonably late.
- To ask designers to make sample sizes larger and realistic.
- To be ambassadors for the message of healthy body image.
If a role model is prone to not having a sound diet so as to maintain the much-sought-after ‘zero size’ body, this would definitely pass onto the ardent followers of the model.
"Vogue believes that good health is beautiful," said Jonathan Newhouse, Conde Nast International Chairman. So, Vogue editors around the globe want the magazine to reflect their commitment to the health of the models who appear on their glossy covers. The promotion of undersize or underweight models sends out wrong signals to the readers. We do not want a generation where women live with low self-esteem and self-confidence for they are not able to identify themselves with their role models.
The fashion circle has been under the constant eye of fashion critics for promoting and supporting unrealistic notions about body image. This initiative by Vogue editors would help change and redefine the perception of beauty and shed away the unrealistic ideas about body image existent among women. This is however, not the first time that such measures have been taken. A few countries had earlier taken steps to prevent the ‘size zero’. Israel became the first country to actively promote a positive body image by introducing a law banning underweight models from walking on the ramp and appearing in advertisements.
It is high time that the fashion world and more specifically fashion magazines, websites etc. spread the real essence of beauty - the message being a healthy body is more beautiful than an undersized one.