With coffees brewing at 5am, the day started on hair and makeup by Steven Chau in the Day Spa at the Ramada Port Stephens then it was out onto the beach with the team to chase the morning sun to bring out the shimmer in our Curvy Swimwear materials. Our amazing international beauty photographer Monika Anna worked tirelessy to capture our new range in this special part of Shoal Bay with no stopping all the way through until the late evening. 

People have often asked how long does a photo shoot take and it all depends on the amount of swimwear we need to photograph. Apart from the beach swimsuit shots, we also need to change into each swim piece, have product shots and style in between as well so the day is always high energy, fast paced and generally very long but this day has been very special. 

With the most perfect weather that could ever have been imagined, we have our new Summer 2014/2015 Curvy Swimwear Launch Campaign to share with you now online. Luxurious materials and a hint of shimmer, they have been created with style and comfort in mind.